Why is Social Media Marketing Important?

Social media is a very powerful tool when it comes to growing brand awareness for your business. Apart from promoting your business, social media can also help you meet some of your business goals.

1. Attracts new customers

Social media is the perfect place for your current and new customers to recommend your brand to their friends and family. By them leaving you positive reviews, tagging your business or sharing your posts on their feeds, your customers’ circle of friends and followers will eventually hear about your brand. And everyone knows that a recommendation from a friend is one of the best forms of creating new customer.

2. Keeps costs down

Remember, posting on social media is free. If you post consistently you will eventually grow your following. If you would like to speed things up, you can gain new followers and expand your reach by putting money behind your social posts. The great thing about his is there is no set amount, so it’s all up to your marketing budget and how much you’d like to spend.

3. Increases your sales

If you are attracting more people and potential prospects to your social media accounts, this will help you to turn these people into happy customers. Social media can help you to generate successful leads if you put in the time and effort to be consistent.

4. Improves search engine ranking

Having a good social media presence can be a significant factor to Google and Bing. This means that the more you engage with your customers and share content on your social media accounts, the higher your SEO ranking will be.

5. Offers a great feedback source

Social media enables businesses to gain valuable insights about customer behaviour and interests. It also offers a great place to receive feedback on your product and or service.

These are just a few reasons why social media is so important to small and late business these day.

The DiGiPiXi Team